Check out the latest Volkswagen Olympic TV spot. It's built around the core graphic metaphor we created for VW's sponsorship of the Games. The "Enjoy the Journey" visual identity system will extend to dealerships, hospitality venues, merchandise, advertising, web sites, digital media, and, of course, vehicles.

Just 100 days to go...

HERE is a yearly 150-page publication created by Iconologic for architecture and planning firm Cooper Carry. HERE No.3 is The Energy Issue—a wide-ranging exploration on the topic of energy and the environment. Visit heremag.com

At TED2007, novelist Isabel Allende delivered an inspiring talk on the topic of passion and her experience at the 2006 Torino Winter Olympic Games. Well worth viewing. We were happy to hear her affection for our "Passion Lives Here" theme and Look of the Games.

As we did for Beijing, Iconologic is creating the Visual Identity System for Coca-Cola's sponsorship of the 2010 Vancouver Winter Olympic Games. The Identity captures Canada's uniquely friendly spirit by marrying Vancouver's Olympic image with Coca-Cola's bold simplicity. The system will be unveiled in Canada and throughout the world in the lead-up to the Games in 2009. Check back soon for a look at the visuals...

Since designing the Look for Coca-Cola's sponsorship of the 2008 Beijing Olympic Games, we're starting to see what other agencies are doing with our visual identity system. Most notable are the 56 unique billboards and bus shelters popping up all over Beijing. Much more to come...

When Governor Sonny Perdue asked The Georgia Department of Economic Development to commission a new logo for our fine state, he had two requirements: (1) it had to portray Georgia's thriving, diverse, vibrant character, and (2) it had to be a peach. With these things in mind, Iconologic created a mark that expresses both our state's heritage and its aspirations. Look for it on rest stops and road signs near you.