We just wrapped a five-day video shoot for our good friends at Promethean. It was great fun with lots of kids, teachers, dollies, cranes, and, of course, amazing ActivClassroom products. We'll create eight :90 second spots from the footage.

Direct Link: http://www.iconologic.com/?story=47

On January 1, three travelers took off on a 365-day trip around the world to the 206 countries and territories where Coke is served. Their mission: To uncover real moments of happiness, documenting and sharing the experience with fans across social networks as they go.

Expedition 206 brings Coke’s ‘open happiness’ theme to life in a meaningful way, and Iconologic helped conceptualize the program and all the ways it could engage people online and in the world. We also developed its identity and theme—Happiness Goes Around—and expanded these elements throughout a full Visual Identity System.  We developed the Happiness Exchange—a pay-it-forward program  in which every country designs a bottle that expresses their idea of happiness to exchange with the next country on the itinerary; and we designed the first Happiness Bottle, which officially launched the Expedition when CEO Muhtar Kent handed it off to the Happiness Ambassadors. First stops: Madrid, then Lisbon, then on and on...

Direct Link: http://www.iconologic.com/?story=46

Often described as the Olympic Games of the cultural, economic, scientific, and technological fields, The World Exposition has an inspiring history: London's Crystal Palace in 1851, Paris' Eiffel Tower in 1889, New York's "World of Tomorrow" in 1939. In May of 2010, Shanghai, China plans to top the list with a 184-day event that will include more than 200 countries and international organizations, and an expected 70 million visitors. We're happy to have developed Coca-Cola's presence at the event. More to come.

Direct Link: http://www.iconologic.com/?story=43

We designed Atlanta's bid to serve as a US host venue for the FIFA World Cup in 2018 or 2022. Great to hear that the USA Bid Committee has announced Atlanta passed the third stage of the review process and remains under consideration as a potential host venue offered to FIFA.

Direct Link: http://www.iconologic.com/?story=42

HERE Magazine was just included in this year's I.D. Annual Design Review.

Direct Link: http://www.iconologic.com/?story=41

Check out the new Fall line from Benjamin Bixby. Our work with founder André Benjamin began at the very roots of the brand-its platform, name and mark. The balloon is found on most of the clothing and the "X" is an integral detail in many of the garments. The Fall '09 Collection will be available at Barney's, Neiman Marcus, Bloomingdale's, Harrods and Colette.

Direct Link: http://www.iconologic.com/?story=40